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Understanding McLuhan
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06925_Field_TCUM T490.txt
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1996-04-10
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790b
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world of the seamless web of events, most affairs must be kept
secret. Top secrecy is translated into public participation and
responsibility by the magic flexibility of the controlled news
leak.
It is by this kind of ingenious adaptation from day to day
that Western man is beginning to accommodate himself to the
electric world of total interdependence. Nowhere is this
transforming process of adaptation more visible than in the
press. The press, in itself, presents the contradiction of an
individualistic technology dedicated to shaping and revealing
group attitudes.
It might be well now to observe how the press has been
modified by the recent developments of telephone, radio, and
TV. We have seen already that the telegraph is the factor that